The world is becoming more inclusive; brands are expanding their Human Resource structure to accommodate diversity. America’s late-night shows have joined the struggle with The Daily Show changing from covering political news in the US to reaching out to cover Africa too, giving their African viewership something to relate to.
In pursuit of equal representation they recently hired an African correspondent – South African comedian Loyisa Madinga to anchor political shows with a concentration on Africa. They also hired comedy writers, Ugandan Joseph Opio and David Kibuuka, a South African of Ugandan origin.
Trevor Noah the chief host of The Daily Show announced the addition of Loyiso Madinga to their staff on January 11 saying that each country viewing their show deserves a chance to show off their own story.
“As wild as Donald Trump is for America, many countries around the world have Trumps of their own and since The Daily Show is in many countries, we thought ‘Why not give each country a chance to show off their stable geniuses?” Trevor said
The show currently airs on Comedy Central Africa on DStv, ensuring a genuine spotlight on African comedy while depicting Africa’s reality that fight the stereotypical perception of Africa in the media and also having Africans say their take on America’s politics.